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Omni-Channel Retailing Goes Social

Aberdeen Group

The voice of today's customer continues to grow louder, with more customers sharing thoughts, feelings, opinions, and recommendations in real-time across a vast social network. As a result, retailers need to keep their eyes and ears open, and embrace social media as part of their omni-channel strategy. This Analyst Insight will examine the role social media plays in the overall omni-channel initiatives of retailers. The report will show how Best-in-Class organizations are prioritizing their social spend to improve personalization and brand compliance.

Tags : retail, aberdeen, omni-channel, social, social marketing, marketing, social network, social media
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Published:  Sep 25, 2012
Length:  4
Type:  White Paper