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CMO Study Executive Study


Our CMO Study is the latest in IBM's series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times.

Tags : roi, customer interaction, customer experience, customer service, customer engagement
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Published:  Oct 01, 2012
Length:  8
Type:  White Paper