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The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers

By: Oracle
Oracle

Loyal customers are your company's most valuable asset. While many organizations have struggled in these challenging economic times, companies that have tapped into the long-term loyalty of their customers have thrived. Logically, this makes sense. Not only is it less expensive to retain a customer than to acquire a new one, loyal customers spend more, try other brand offerings, purchase more profitable products and services, and are more likely to refer customers to your business. The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.

Tags : on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service
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Published:  Dec 14, 2011
Length:  1
Type:  White Paper