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Millennials in the aisles: How CPG brands capture lifelong loyalty


Millennials - the new hyper-connected, always-on, socially-focused consumers - demands a lot from brands - keep up and grab their loyalty (and the loyalty of those around them).

We've uncovered key trends and tactics for grabbing Millennials - and every consumer generations they influence:

  • Millennials never shop "alone": How mobile works for Millennials in the grocery store aisles.
  • Millennials know you're trying to sell them: Integrate authentic, relevant voices into your brand.
  • Lead, listen, and respond: How creating and facilitating consumer conversations draws Millennials in.

Tags : cpg, customer loyalty, brands, digital marketing, consumer opinion, consumer behavior, emerging marketing, social media
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Published:  Oct 15, 2012
Length:  7
Type:  White Paper