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6 Steps for Building a Long-Term Mobile Strategy

By: Oracle

Being successful in the mobile channel hinges on the right technology. This whitepaper outlines how to approach your mobile strategy, drive cross-channel activity, and maximize your budget with the right technology foundation to achieve your mobile goals now, and in the future.

Tags : oracle, marketing, marketing strategy, mobile, mobile marketing, emering marketing, customer experience/engagement, market research
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Published:  May 22, 2012
Length:  10
Type:  White Paper