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Reinventing the Web Channel to Maximize B2B Sales and Customer Satisfaction

By: Oracle

This white paper describes how B2B organizations can use B2B online commerce to lower costs, retain customers, grow the business, and reduce complexity for customers-all essential activities for competing in the evolving marketplace. This white paper also identifies the characteristics necessary for a B2B e-commerce platform to meet the complex requirements of today's organizations while delivering the B2C experience that customers have come to expect.

Tags : oracle, b2b, sales, reinventing, customer satisfaction, e-commerce
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Published:  Sep 10, 2012
Length:  11
Type:  White Paper