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Marketing's Mandate: Know Your Customers To Deliver Brand Experiences And Cross-Channel Engagement

By: IBM
IBM

Delivering an exceptional, consistent customer experience across all online and offline channels is a strategic imperative for business success. Customers don’t just compare you with your direct competitors. Their expectations are set by companies that engage them in relevant, personalized ways that draw them to the brand experience and create loyalty to the brand. A retailer can offer deals on the type of clothing a customer buys most frequently, or ahotel can greet guests by name and remember their pillow preferences. The role of marketing leaders is to make sure they connect the dots across touchpoints so that every part of the organization is aware of and enabled to fulfill the promise of the brand throughout the entire customer life cycle.

Learn how you can achieve this by delivering positive brand experience and cross-channel engagement.

Tags : brand experience, customer experience, cross-channel engagement, social media, customer experience/engagement, marketing research
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Published:  Oct 24, 2012
Length:  8
Type:  White Paper