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Personalized Marketing and Web Analytics in Travel and Hospitality


As a travel and hospitality marketer, you must recognize that providing a personalized, relevant experience to travelers across all channels is critical to success. However, increasing complexity makes it ever more challenging to understand how travelers behave across diverse touch points. Without visibility, you can be left guessing what travelers like and don't like, risking customer dissatisfaction and bad marketing mix and budget decisions.

This white paper explores the challenges facing chief marketing officers (CMOs) and their divisions in the travel and hospitality industry, and outlines strategies and technologies that can help improve performance in both consumer and business travel arenas.

Tags : marketing, ibm, smarter analytics, data, travel and hospitality, web analytics, crm & customer care, marketing research
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Published:  Oct 24, 2012
Length:  12
Type:  White Paper