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Understanding Big Data Online

Janrain, Inc.

Marketers are sitting on a gold mine of customer intelligence - one that remains largely untapped because the advent of big data has yet to be followed by established practices for managing and utilizing such data. This paper explores ways to collect, store, and extract value from the ever-increasing volume of customer-related information.

Tags : janrain, user management, vibrant audience, online users, user engagement, big data, customer related information, collect value
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Published:  Oct 29, 2012
Length:  21
Type:  White Paper