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Four Steps to Using Web Analytics to Optimize Your B2B Marketing Campaigns


It is commonly accepted that B2Bs sell to accounts, not individuals. And yet traditional web analytics services fail to deliver B2Bs the kind of account-based visibility which is becoming critical to online success. What is of interest to the B2B marketer is not simply the online behavior of an individual, but also the organization he or she represents. Download this white paper now for four actionable steps on how to make the most of your web analytics solution in B2B.

Tags : demandbase, web analytics, b2b marketing campaign, optimization, business to business, marketing research, data management/analytics
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Published:  Nov 16, 2012
Length:  6
Type:  White Paper