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Three Steps to Using Live Chat as a B2B Lead Generation Catalyst


Conversations drive today's highly competitive and chaotic marketplace of information overload. They're at the center of social interactions. They're the inspiration of personalized content. They create the concierge-level buying experiences that B2B customers have learned to expect from their B2C purchases. So, how do you, as a B2B marketer, enable these conversations online? This white paper outlines three easy steps B2B companies can take to effectively turn live chat, which has been primarily been used as a support tool in B2B, into a lead generation engine for a B2B website to create that concierge-level experience that could make the difference. Download it now.

Tags : demandbase, lead generation catalyst, b2c, business to consumer, business to business, b2b marketer, web analytics, marketing research
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Published:  Nov 16, 2012
Length:  6
Type:  White Paper