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How to Simplify Your B2B Web Forms in Six Easy Steps


As a B2B marketer, you spend a great deal of time creating killer content to attract interest from prospects and ultimately attract customers. Unfortunately, the vast majority of interest you generate never gets to the actual content because of long, intimidating web forms. Research shows that conversion rates increase as number of form fields decrease, but many marketers are resistant to removing form fields because they (and their sales counterparts) need that data. Download this white paper for six simple steps to shortening your web forms without sacrificing any data.

Tags : demandbase, b2b web forms, business to business web forms, b2b marketer, internet marketing, traditional marketing
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Published:  Nov 16, 2012
Length:  7
Type:  White Paper