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Using Business Analytics to Increase Customer Spend and Profitability at Papa Gino's

By: IBM
IBM

Learn how Papa Gino's is able to constantly fine-tune its marketing and services efforts and focus on the campaigns and deals that deliver the highest returns by:

  • Coordinating and delivering business insight across finance and operations
  • Understanding sales patterns, consumer behavior

Tags : case study, ibm, smarter analytics, customer analytics, profitability, papa ginos, customer spend, productivity
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Published:  Nov 28, 2012
Type:  Webinar