RSS feed Get our RSS feed

News by Topic

Learn About Marketing Analytics and Marketing Attribution for Major Brands

MEDIAPLEX

Marketing attribution is a hot topic, and thousands of leading marketers are working to understand their options as well as "what matters." This in-plain-English guide explains the various methodologies for marketing attribution, and proides a framework for ensuring that your brand gets marketing attribution right. 

Tags : analytics, attribution, data, big data, marketing data, marketing intelligence, advertising agencies, interactive marketing
 Email this page
Published:  Dec 05, 2012
Length:  14
Type:  White Paper