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Forrester Report: Evaluating Your B2B eCommerce Development

Bridgeline Digital

This report outlines a general framework with relative milestones that B2B eCommerce professionals can use to gauge how they are developing with respect to a similarly situated peer group in terms of human capital, business processes, and technology infrastructure. This report is designed to help companies assess their B2B eCommerce maturity.

Key Takeaways

  • Leverage rigorous self-assessment to drive your B2B eCommerce growth plans
  • Hire experienced leadership even if you have to pay for the privilege
  • Invest in platforms that are nimble and scalable

Tags : b2b, b2b ecommerce, b2b ecommerce maturity, b2b ecommerce strategy, e-commerce
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Published:  Jan 10, 2013
Length:  13
Type:  White Paper