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Cashing in on Customer Insight

By: IBM
IBM

In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional. Download your complimentary copy to learn how to: identify granular attributes to improve communications and offers; integrate social and other unstructured data to develop a multidimensional view of each customer; and use predictive analytics and other types of analyses to optimize campaigns and measure customer value.

Tags : analytics, social media, best practices, crm, marketing, business intelligence, web analytics, reputation monitoring
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Published:  Jan 18, 2013
Length:  11
Type:  White Paper