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Brent Dykes: How to create a data-driven dynasty

By: Adobe
Adobe

Many organizations struggle to tap into the full potential of their digital analytics investments. They invest in the right tools, but fail to make the organizational changes necessary to use those tools. In this Adobe white paper, How to Create a Data-driven Dynasty, Brent Dykes identifies the key areas executives should focus on to generate a greater return on their digital analytics investment.

Tags : digital analytics, roi, increasing roi, digital governance, digital strategy
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Published:  Jan 31, 2013
Length:  15
Type:  White Paper