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Know the Score: Developing and Managing a Modern Lead Scoring Model That Increases Revenue

Silverpop

Today’s prospects want to be treated as individuals and each has a different role, timeframe, budget and interest level. A scoring model that helps both quickly identify who is ready to buy and when can make all the difference when it comes to nurture campaigns and ultimately, ROI.

Tags : data, scoring, leads, prospects, sales, customers, sales process, email marketing
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Published:  Feb 04, 2013
Type:  Webinar