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The New IP Strategy Agenda: Why Intellectual Property is the Key to Success in the Knowledge Economy

By: Rovi

The global economy is shifting from the manufacturing-based economy of the last century to the knowledge-based, innovation driven economy of the 21st century. Whereas access to raw materials and factory output helped define success in this last era, access to ideas and the ability to create tangible business value from them will define success in the knowledge economy. The importance of IP to a company—how it is created, how it is managed, how it is deployed—has increased tremendously. Growth driven by innovation is a top priority among many CEOs and IP is the best way to legally own these innovation assets. 

In today’s new marketplace, CEOs worldwide must take a leadership position in driving an effective IP strategy agenda throughout their organization. Executives need to look at IP as an integral part of their business. By understanding the three key IP management concepts outlined in this paper, CEO’s can lead their teams to achieve profound business results. 

Tags : intellectual property, knowledge management, ceo, strategy, r&d, innovation, development
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Published:  Feb 07, 2013
Type:  White Paper