RSS feed Get our RSS feed

News by Topic

Call Tracking 101: A Beginnerís Guide to Measuring Phone Leads from Ads

Ifbyphone, Inc.

Phone leads are often the most valuable to sales. But most marketers donít know how they generate inbound calls. When you canít track phone leads back to specific campaigns, you canít take credit for the revenue they bring in. And you risk wasting budget renewing ads that arenít working.

This beginnerís guide to call tracking explains how to track phone leads back to their source. Learn how to:

-Track phone leads back to specific TV, radio, print, or web ads
-Know which PPC and SEO keywords generate phone leads
-Get concrete proof of how you are impacting revenue

Tags : call tracking, inbound, phone, sales, marketing, calls, interactive marketing, crm & customer care
 Email this page
Published:  Feb 11, 2013
Length:  4
Type:  White Paper