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Integrated Content and Communications: A Key Business Issue for Insurers

Interactive Intelligence

Insurers are renewing their focus on top line growth, seeking ways to increase premium volumes while at the same time improving profitability. Properly interacting with customers creates revenue on all ends: up-selling, customer retention, customer satisfaction and more -- read this paper to understand the 6 key issues about integrated content and communication.

Tags : integrated content, communications, key business issues, points of contact, upselling, account management, client services, crm & customer care
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Published:  Feb 26, 2013
Length:  15
Type:  White Paper