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Gaining Value From Emerging Data Sources Is Nothing More Than The Next Step In Data Evolution


Data is now available to organizations in a variety of forms and structures. Data is also available from emerging, information-rich sources like blogs, social media and mobile devices, which make advanced analytics top of mind for businesses. But is any of this really new? Or is it simply the next logical step in the evolution of data? This article discusses the answers to how organizations can thrive in this era of rich and boundless information using a Unified Data Architecture platform.

Tags : gaining value from emerging data, nothing more than just the next step, data mining, unified data architecture platform, social media, mobile devices, marketing research
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Published:  Feb 26, 2013
Length:  2
Type:  White Paper