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CMO's Guidebook to Target and Acquire the Multi-Channel Insurance Customer


Today’s insurance consumer is a multichannel shopper, utilizing Internet, phone, mail and face-to-face interactions to collect critical buying information. This white paper offers solutions to identifying, verifying and qualifying these consumers and learn how to:

•Assess the opportunity for a given product
•Determine households that are the best targets
•Develop a cohesive message that resonates across all channels

Tags : web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization
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Published:  Feb 27, 2013
Length:  8
Type:  White Paper