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Market Focus Report - Mobile and Social CRM Guide

Salesforce

Adding mobile access and social collaboration to CRM delivers significant benefits. In a survey of CRM decision makers, Nucleus found that providing sales people with mobile device access to CRM drives a 14.6 percent productivity increase, and adding social drives an additional 11.8 percent productivity boost. Given the significant ROI opportunity, all organizations should consider mobile and social CRM adoption.

Tags : social, mobile, crm, roi, research, email marketing, social media, marketing software
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Published:  Mar 19, 2013
Length:  6
Type:  White Paper