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How to Drive More Traffic Without Increasing Budget


Counterfeiters are adept at mimicking top brands’ digital marketing strategies by building pay per click (PPC) campaigns that exploit both company brand names and popular product search terms. As a result, well-known brands can end up competing with counterfeiters for traffic and potential customers.

Learn how U.K. jeweler, Links of London, beat back the counterfeiters, increasing their web traffic by 50% and reducing their CPC spending on branded terms by 41%!


MarkMonitor® is the world leader in enterprise brand protection and a Thomson Reuters Intellectual Property & Science business.

Tags : driving traffic, increase web traffic, reduce spending, brand protection, brand protection strategies, cut cpc spending, social media, interactive marketing
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Published:  Apr 25, 2013
Length:  4
Type:  Case Study