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Explain What You Do: How a simple explainer video increased online conversion by 20%

Switch Video

In this case study we examine the explainer video for Inbenta, a natural language processing service operating in a highly competitive search engine market. Requiring a video that could speak to a variety of audiences, including potential clients and investors, Inbenta wanted an animation that was fun, yet professional. Through the development of strong, engaging characters and a professionally written script that explains not only how Inbenta works, but also how it is extremely valuable, Switch Video produced a video featuring a burgundy robot helping business owners communicate better with potential customers and clients.

When Inbenta launched their video via their website, they saw a 20% increase in their total online lead generation in less than six months. In addition to using animated video as part of their marketing strategy, Inbenta was also able to apply characters from their video to feature prominently throughout their website and branding. Inbenta now features the animated video on their website, and throughout their sales processes.

Tags : explainer video, animated video, whiteboard video, conversion rate, landing page conversion rate, video storytelling, online video marketing
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Published:  Jun 05, 2013
Length:  3
Type:  White Paper