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Four Models for Demonstrating ROI and Building a Business Case for Your Web Content Strategy


Building a business case for investing in your web content strategy, whether through technology, additional people, or new processes will require that you justify to your senior executives that the investment will pay dividends. Use the folloing paper, and the four models that are presented here, as a framework to help guide your own investment justification process.

Tags : cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms
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Published:  Jun 11, 2013
Length:  11
Type:  White Paper