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Case Study: Delivering Staying Power for Palms Casino Resort


Advertising that connects placements with high-value customers during times of active consideration is essential to drive conversions at a profitable rate. Using display advertising and Facebook Exchange to find new customers, the Palms Casino Resort increased their bookings by 87% while lowering costs by 33%. Read the story to see how the Palms did it and how you could too.

Tags : facebook exchange, quantcast, display advertising, display exchanges, interactive marketing
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Published:  Jul 16, 2013
Length:  1
Type:  Case Study