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Case Study: Dialing Up Acquisition Efforts for US Cellular

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Increased competition in a world of growing and complex data requires tremendous resourcefulness to both find and implement scalable ways to grow your business. Using sophisticated data modeling coupled with real-time media buying, US Cellular was able to reduce their CPA to 46% below the campaign average. Read how big data works to drive customer acquisition in the complete success story.

Tags : customer acquisitions, audience insights, strategic insights, display advertising, quantcast, real-time bidding, web analytics, data management/analytics
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Published:  Jul 16, 2013
Length:  1
Type:  Case Study