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Grande Guide to Lead Scoring

By: Eloqua

Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting. Use this guide to learn the basics of lead scoring so you can enable your marketing and sales teams to identify where each prospect is in the buying process. The faster close rates will seem…well, magical.

Read the “Grande Guide to Lead Scoring” now

Tags : lead, lead scoring, qualification rate, content management systems, interactive marketing, customer experience/engagement, business intelligence, market research
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Published:  Aug 02, 2013
Length:  8
Type:  White Paper