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Decide eBook: Right Message, Right Customer

By: IBM
IBM

Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever.

The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions.

The process of Decide builds on customer data collection and analysis, and positions your organization for profitable engagement with your Generation C connected customers. It plays an essential role in Enterprise Marketing Management (EMM) along with the processes of Collect, Analyze, Deliver and Manage.

Tags : enterprise marketing management, customer marketing, customer communication, interactive marketing, emm, process automation, marketing strategy, multi-channel marketing
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Published:  Aug 20, 2013
Length:  14
Type:  White Paper