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From Content Management to Customer Experience Management

By: Adobe

Web Content Management is becoming the focal point for companies who wish to deliver a truly seamless multichannel customer experience. The strategic importance of WCM is increasingly referenced in analysts' reports such as Forrester, which stress the importance for companies to move beyond using a CMS as a means to simply manage content and strategically utilise it to create digital experiences. 

With that said, it is concerning that just 38% of this survey's respondents agree that their CMS facilitates a 'brand enhancing digital presence.' Download this report to learn more.

Tags : content management, customer experience management, web content management, content management systems, customer experience/engagement
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Published:  Aug 22, 2013
Length:  29
Type:  White Paper