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From Transactions to Relationships: Connecting With the Transitioning Shopper

By: IBM
IBM

While the store remains the cornerstone of the shopping experience, our survey of more than 26,000 customers across a range of grocery and non-grocery retail categories, reveals that today’s empowered consumers are increasingly comfortable purchasing through multiple retail channels. The much discussed trend of "Showrooming," threatens to fragment hard-earned customer loyalty. Retailers can convert the threat to opportunity by making their customers "sticky" through a seamless omni-channel approach that provides consistency, convenience and a superior shopping experience across every consumer touch point.

Tags : transactions, transitioning shopper, omni-channel, empowered consumers, retail channels
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Published:  Sep 11, 2013
Length:  12
Type:  White Paper