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7 Questions Every Advertiser Should Ask About Ad Performance

Quantcast

With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine ad effectiveness. We’re asking clients the tough questions about their customers’ path to conversion to understand what drives them to take action and where to fine-tune campaigns to scale for business growth.

Tags : ad performance, converting prospects, prospecting, customer engagement, customer insights, data management/analytics
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Published:  Oct 02, 2013
Length:  3
Type:  White Paper