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Lift, Loyalty: Personalized Product Recommendations

By: IBM
IBM

How online merchants can put recommendations technology to work to deliver a personalized experience on their website, and extend it across multiple channels the website, marketing emails, call centers and more.

Outlines key characteristics that merchants need from a recommendations engine, and offers practical tips on key strategies and capabilities needed to realize not just an initial spike in sales, but revenue lift and customer satisfaction that can be sustained over months and years to come.

Tags : personalized product recommendation, product recommendation, relevant shoppers, loyal customers, personalization, engaging experience, capabilities for recommendations, monitor
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Published:  Oct 15, 2013
Length:  12
Type:  White Paper