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From Content Management to Customer Experience Management

By: Adobe

The strategic importance of web content management is increasingly referenced in analysts' reports such as Forrester, which stress the importance for companies to move beyond using a CMS as a means to simply manage content and strategically utilise it to create digital experiences. given this, it is concerning that just 38% of this survey's respondents agree that their CMS facilitates a 'brand enhancing digital presence'.

Download this briefing to learn more about web content management, an area that has become a focal point for companies who wish to delivery a seamless multichannel customer experience.

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Published:  Nov 06, 2013
Length:  29
Type:  White Paper