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The Adobe 2013 Video Conversion Playbook

By: Adobe

Online video plays a critical role in today’s digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.

Tags : adobe, video conversion playbook, digital marketing strategies, engaging customers, benefits to conversion, video production, business objectives, content and syndication strategy
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Published:  Nov 07, 2013
Length:  7
Type:  White Paper