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The Grande Guide To Lead Scoring

By: Oracle

Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.

Tags : grande guide, lead scoring, lead generation, management, big data, marketing, digital marketing, oracle
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Published:  Nov 21, 2013
Length:  24
Type:  White Paper