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Marketing Automation Simplified: The Small Guide to Big Ideas

By: Oracle
Oracle

More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. 

The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize:

  • Data and targeting
  • Email marketing
  • Lead nurturing
  • Lead scoring
  • Content marketing
  • Sales enablement

Tags : marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
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Published:  Nov 21, 2013
Length:  24
Type:  White Paper