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Benchmark Report on Online Customer Community Solutions

Gleanster Research

Companies have come to see Online Customer Communities as a valuable asset and have devoted significant resources toward nurturing them. The benefits range from better consumer insights and lower customer support costs to increased word of mouth from passionate customers and purchase-decision leverage among prospects. This Gleansight benchmark report explores what community experiences offer the greatest value to businesses. It looks at what technologies, processes and organizational resources companies are using to capture that value, what challenges they face and what metrics they’re using to measure success.

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Published:  Nov 21, 2013
Length:  27
Type:  White Paper