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Spreading the Word: Why Marketing Automation Delivers Results for Financial Services and Insurance

By: Eloqua
Eloqua

There’s been a shift in how consumers go about finding new financial and insurance services and products, and that shift requires a new marketing ideology. The Modern Marketer follows new processes and uses new tools and technologies in order to reach results.

Tags : oracle, marketing automation, financial services, financial and insurance services, marketing ideology, emerging marketing, traditional marketing
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Published:  Dec 17, 2013
Type:  White Paper