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Making Momentum Happen: Change Management for Financial Services and Insurance Marketing

By: Eloqua

Hundreds of technologies are used in today’s financial services and insurance institutions, visible to both internal and external stakeholders along the financial services value-building chain. Most of them did not exist a mere two decades ago, but the sector saw the need for change. and today that change continues. the internet, as well as technologies that leverage its ability to enhance agility and velocity, has revolutionized how the sales cycle (the ubiquitous handshake of the business deal) plays out between financial institutions and their end consumers. Worldwide, the industry is being transformed from strictly bricks-and-mortar and telephony based, to include a myriad of virtual options.However, faced with unique regulations and channel considerations, the pace at which new technologies are adopted. To learn more download this whitepaper.

Tags : oracle, financial services, marketing, insurance marketing, traditional marketing
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Published:  Dec 17, 2013
Type:  White Paper