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Nine Steps for Managing Change: Best Practices for Financial Services and Insurance Organizations

By: Eloqua

Introducing marketing automation inevitably creates change for financial services and insurance organizations – change that isn’t always welcome and isn’t always easy. As they introduce new tools such as Oracle Eloqua Marketing Cloud Service, nine best practices.

Tags : oracle, managing change, best practice, insurance, oracle eloqua, marketing cloud service, emerging marketing, business intelligence
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Published:  Dec 17, 2013
Type:  White Paper