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Marketing Automation Simplified

By: Eloqua

More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality.

The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize data and targeting, email marketing, lead nurturing and scoring, content marketing, and sales / marketing alignment.

Download “Marketing Automation Simplified: The small guide to big ideas.”"

Tags : oracle, marketing automation simplified, 5 tenets of modern marketing, modern marketing, data-driven, search marketing, email marketing services/software
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Published:  Dec 18, 2013
Length:  24
Type:  White Paper