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Case Study: Cincinnati Zoo and Botanical Garden

By: IBM
IBM

The Cincinnati Zoo & Botanical Garden is one of the nationís most popular attractions, a Top 10 Zagat-rated Zoo, and a Top Zoo for Children according to Parentís Magazine. Each year, more than 1.3 million people visit its 71-acre site, which is home to more than 500 animal and 3,000 plant species. Although the Zoo is a non-profit organization and is partially subsidized by Hamilton County, more than two thirds of its $26 million annual budgetis generated through its own fundraising
efforts.

Tags : ibm, case study, botanical garden, increase revenues, customer experience, boost sales, effective marketing, effective promotions
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Published:  Jan 02, 2014
Length:  4
Type:  Case Study