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Content Marketing: The Force That Moves the Buyer Down the Funnel

By: Kapost

Find out how modern marketers have implemented content marketing strategies to re-empower their marketing and sales organizations, impact purchase decisions, build trust, and generate quality leads.


  • An examination of the new buyer’s journey and marketing’s new role.
  • A content marketing comic book (yes, a comic book).
  • A side by side comparison of old-school vs. content-powered marketing.
  • Recommended next steps from content marketing superheroes such as Joe Pulizzi (Content Marketing Institute), Joe Chernov (Kinvey), Barabara Saxby (Accelent Consulting), Todd Wheatland (Kelly OCG), and more!

Tags : content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform
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Published:  Jan 16, 2014
Length:  41
Type:  White Paper