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5 Tenants of Modern Marketing: Marketing Technology

By: Oracle

Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud a task that can be easily accomplished through the implementation of Marketing Technologies.

Tags : marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
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Published:  Jan 21, 2014
Length:  3
Type:  White Paper