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5 Tenants of Modern Marketing: Conversion

By: Oracle

Because the majority of B2B buying decisions are made before a sales person even gets involved, the role of marketing has changed. This evolution in buying behavior demands a radical shift in how companies are aligning marketing and sales to maximize conversion rates.

Tags : conversion, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
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Published:  Jan 21, 2014
Length:  3
Type:  White Paper