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15 Stats to Inform your Social Strategy

Spredfast, Inc.

52% of enterprise brands say social media is the top driver for relationship-building and brand
engagement. Email was cited half as much, and corporate websites only a quarter as much. Why is
this significant? More marketers now realize and embrace social media’s inherent value — building
relationships — and are working to create programs that deliver great experiences. As a result, they’ll
see happier, more loyal customers; higher awareness; and increased demand. (Spredfast)

Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, search marketing
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Published:  Mar 04, 2014
Length:  5
Type:  White Paper