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Finding the Missing Pieces: Creating a Complete Customer View Results in More Meaningful Connections

Teradata

A look at the importance of customer data-who they are, what they do, what they're interested in, what motivates them-in creating a holistic customer view.  This paper looks at how data-driven marketing creates more loyal and more satisfied customers.

Tags : teradata, customer view, data-driven marketing, loyalty, customer satisfaction, analytics, customer engagement, digital marketing
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Published:  Mar 10, 2014
Length:  4
Type:  White Paper